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Inspiration from "Tribes" by Seth Godin
Published in 2008, Tribes by Seth Godin isn’t a new book by online marketing standards, but sometimes it takes a while to read all those “great books.” Similar to Godin’s other works (Meatball Sundae,...
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Commentary on the "First" Fully Crowdsourced Book: Enterprise Social Technology
What is most intriguing about Enterprise Social Technology by Scott Klososky (and 11 other crowdsourced authors), is the way in which this book was created. The book itself is not a lightning bolt of...
View ArticleAre You UNMARKETING?
Recently, I read an outstanding marketing book that is easily on par with the likes of well-known author, speaker and presenter Seth Godin. The book is entitled UNMARKETING: Stop Marketing. Start...
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What Does it Mean to Be Genuine (Authentic*)?
The World English Dictionary defines GENUINE as: “not fake or counterfeit; original; real; authentic; not pretending; frank; sincere” What does it mean to be genuine? For many in the vocal Online and...
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When Developing Your Next Marketing Campaign, Don’t Forget About SEO
Written by Guest Blogger: Chad Thiele, Marketing Analyst and Strategist Smart marketers know the importance of providing the information that their customers are looking for not where they think it...
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